We are a team of scientists, farmers, activists, and educators, collectively working to raise cannabis industry standards.
TEAM THEORY
RETAIL
A world class retail experience, with intensive staff cannabis training, on-site consultations , and a wholistic approach to hospitality.
RETAIL
A world class retail experience, with intensive staff cannabis training, on-site consultations , and a wholistic approach to hospitality.
GROW
Award winning hand trimmed flower—focused on unique genetics, slow curing, and small batches.
GROW
Award winning hand trimmed flower—focused on unique genetics, slow curing, and small batches.
EDIBLES
These soft gummy chews are infused with precise doses of full-spectrum, concentrated oil for consistent effects. Offered in a variety of bold flavors (Mango, Green Apple, Raspberry), and a range of dosing levels, Theory Chews are a great choice for a long-lasting therapeutic effect.
INFUSIONS
We infuse a wide array of products, from topicals to edibles, using full-spectrum oil to provide you with a range of delivery methods that offer consistent effects.
CONCENTRATES
Our concentrates are made in small batches with limited quantities of fresh flower. These products focus on preserving the unique qualities and terpene profiles of various strains for a highly concentrated, dabbable extract.
VAPE PENS
Our vaping products are uniquely made with raw CO2 cannabis oil—no additives, thinners or cutting agents. Our process preserves the terpenes from each strain, allowing the full aromatic effects of each cultivar to be experienced when you vape.
LAB
Connoisseur grade extract products including edibles, infusions, concentrates, vape pens, and more.
LAB
Connoisseur grade extract products including edibles, infusions, concentrates, vape pens, and more.
LEADERSHIP
Locally managed, privately owned, and led by college roommates.

BRANDON POLLOCK
CEO + CO-FOUNDER
Brandon is a passionate advocate for the thoughtful repeal of cannabis prohibition and an entrepreneur with a successful history of managing and growing mission-driven companies. As CEO, Brandon is committed to building a world-class cannabis organization that is a great place to work, produces high quality products, and leads by example with progressive initiatives such a first of its kind social equity program.
Brandon fell in love with Maine during his time at Colby College and living in Portland after graduation. He now splits time between Massachusetts and Greenville Maine, where his fiancé Beth is from. In his off-time, he’s found fishing, skiing, and exploring Maine’s many rivers with his dog, Loon.

NICK FRIEDMAN
CFO + CO-FOUNDER
Nick is a serial entrepreneur who has worked with Brandon since they met at Colby College. After graduation, Nick moved to Portland Maine, and founded a sustainable water purification company called Blue Reserve. Nick entered the cannabis space in 2014, specializing in start-up development, fundraising, and financial management. At Theory, beyond serving as CFO, Nick leads the company’s brand-development and aesthetic direction, from retail interior design to product packaging. When not in meetings, you can find him rock-climbing in the mountains or chasing a southern Maine swell.
LEADERSHIP
Locally managed, privately owned, and led by college roommates.

BRANDON POLLOCK
CEO + CO-FOUNDER
Brandon is a passionate advocate for the thoughtful repeal of cannabis prohibition and an entrepreneur with a successful history of managing and growing mission-driven companies. As CEO, Brandon is committed to building a world-class cannabis organization that is a great place to work, produces high quality products, and leads by example with progressive initiatives such a first of its kind social equity program.
Brandon fell in love with Maine during his time at Colby College and living in Portland after graduation. He now splits time between Massachusetts and Greenville Maine, where his fiancé Beth is from. In his off-time, he’s found fishing, skiing, and exploring Maine’s many rivers with his dog, Loon.

NICK FRIEDMAN
CFO + CO-FOUNDER
Nick is a serial entrepreneur who has worked with Brandon since they met at Colby College. After graduation, Nick moved to Portland Maine and founded a sustainable water purification company called Blue Reserve. Nick entered the cannabis space in 2014, specializing in start-up development, fundraising, and financial management. At Theory, beyond serving as CFO, Nick leads the company’s brand-development and aesthetic direction, from retail interior design to product packaging. When not in meetings, you can find him rock-climbing in the mountains or chasing a southern Maine swell.
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